Eyeline: Journalist or Camera
Body: Hands, Head, Stillness
Preparation: Three Key Messages
Questions: What, Why, How, Where, When, Who
Practice: Answering, Bridging, Delivering
Content: Interesting, Significant, Newsworthy
Crisis: Compassion, Explanation, Action
Opportunity: Each question is an opportunity to deliver your message.
Andrew Carapiet provides a succinct summary.
TJ Walker’s content on media training is well worth watching.
Steve Jobs dealing with a difficult question.