Media Training

Eyeline: Journalist or Camera

Body: Hands, Head, Stillness

Preparation: Three Key Messages

Questions: What, Why, How, Where, When, Who

Practice: Answering, Bridging, Delivering

Content: Interesting, Significant, Newsworthy

Crisis: Compassion, Explanation, Action

Opportunity: Each question is an opportunity to deliver your message.

Andrew Carapiet provides a succinct summary.


TJ Walker’s content on media training is well worth watching.


Steve Jobs dealing with a difficult question.


Media Training Boot Camp – Practice Interviews